While cross-selling theoretically has been around since the beginning of business, it has become far more effective since the advent of e-commerce on the Internet. On the iPhone, the best opportunity is from within a downloaded application, usually with a link to other games or applications included on the menu screen. Cross-selling targets a company’s existing consumers to sell them additional products. With rampant competition, companies must leverage every customer contact point to increase sales. Last week, 148 Apps reported that more 30,000games and applications are available in the store, already 5,000 more than the 25,000 announced by Apple when it previewed its iPhone OS 3.0 software on March 17. The glut of applications in the App Store has made application discovery a top concern among companies releasing iPhone games and apps.
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